Born in Dubuque, Iowa, in 1909, he was the third of six children of Charles R. and Dorothy Simplot. A year later, the family relocated to south central Idaho to homestead in the newly irrigated Magic Valley. J.R. quit school in the eighth grade, at age 14, and left home to strike out on his own in 1923. He then worked on a farm near Declo, getting into the potato and other vegetable processing business.
By World War II, the J. R. Simplot Company had become the largest shipper of fresh potatoes in the nation.
In 1945, Simplot's Soilbuilder/Grower Solutions organization was formed, and Simplot established a canning and dehydrating quick-freeze plant in which employees tested frozen potato products. The Simplot Company is credited with pioneering the first commercial frozen French fry in the late 1940s. In 1953, Simplot patented the frozen French-fried potato, an invention of his scientists that would late make him billions.
In 1967, Simplot shook hands with McDonald's founder Ray Kroc, and the two agreed that the Simplot Company would provide frozen French fries to the restaurant chain. Previously, McDonald's restaurants had cut potatoes at each location for fresh French fries, but the favored Russet potato was not available for three months in the summer, leading to a quality control problem. Simplot was able to supply frozen Russet potatoes all year long. By 1972, all McDonald's fries were frozen. The frozen fry deal led to expansion of Simplot potato processing plants and construction in 1977 of a new plant at Hermiston, Oregon. By 2005, Simplot supplied more than half of all french fries for the fast food chain. Simplot also produces fertilizers for agriculture.
Simplot retired as president of his company in 1973, but remained as chairman until 1994. He held the title of Chairman Emeritus until his death in 2008. In 2001, Simplot received an honorary degree from Utah State University honoring him for his many contributions to the agricultural industry of America and, particularly, the Intermountain West.
Further enhancing his enormous wealth, J. R. Simplot Company provided startup capital in the early 1980s for the fledgling Micron Technology, a Boise-based manufacturer of computer memory chips. Additionally, he invested heavily in Remington Oil.
In 1961, Simplot financed the Brundage Mountain ski area near McCall, two hours north of Boise. The Simplot Company sold its 50% interest in Brundage in April 2006 to the longtime co-owner, the DeBoer family.
Before his death, Jack Simplot and his wife Esther resided in the Grove Hotel building in downtown Boise, a few blocks from the company's headquarters. The couple donated their signature hilltop home, in Boise's north end, to the state of Idaho in 2005 for use as a governor's mansion. Now known as "The Idaho House", the residence remains unoccupied.
Simplot's first marriage, to Ruby Rosevear of Glenns Ferry, ended in divorce in 1960 after 29 years, when she suddenly left Simplot for another man.
He and his second wife, Esther Becker, a former opera singer, met in the mid 1960s in New York. He was on a business trip and she was working as a receptionist for the Henry Phipps Foundation. They were married in 1972.
On January 1, 2007, while attending the Fiesta Bowl in Glendale, Arizona, with his wife and son, Simplot fell from a motorized scooter and suffered a hematoma in his head. He was taken to St. Joseph's Hospital and Medical Center in Phoenix, where he spent his 98th birthday. Simplot returned to Idaho several days later for further rehabilitation.
Simplot died suddenly of natural causes at his home on May 25, 2008, with his wife at his side, following a bout of pneumonia from which he appeared to be recovering. His death occurred moments after he had invited a friend to his home to play cards.
He was survived by his wife, two sons, Don and Scott, and his daughter, Gay. His son, Richard, died in 1993.
Simplot was the former father-in-law of current Idaho governor Butch Otter.
3 comments:
Thank for the info about J.R. Very inspiring, Great kids come out of IDAHO
did you talk about how good his french fries were?
Nice history lesson on JR. We used to see him in Sun Valley.
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